Something old, something new, something borrowed, something blue. We’ve all heard the familiar saying meant to bring luck to a bride when the wedding bells ring. And while some teenage girls dream about their big day for years to come, the months leading up to it are anything but; so when it comes to saying ‘I do’, many are reluctant to leave it in the hands of Lady Luck.
Perhaps one of the more stressful decisions to make is finding the right photographer for the job. A quick google search of wedding photographers based in and around Calgary yields results so overwhelming you’d have to dedicate a few days to sift through them all and even then are likely more tempted to ask your neighbor’s 15-year-old nephew to do it instead to just to have it done with. But the game has changed now and in our sharable world, having good photographs has become as important as the memory itself, as the kids say: “pics or it didn’t happen.”
Though while weddings are stressful for the bride and groom to be, if you’re one of those 300+ wedding photographers available in Calgary, how do you make sure that you get noticed? Not only are you competing with the pros but also with the 15-year-old nephews of certain neighbors.
A good place to start is by familiarizing yourself with the competition. Have a look at the other photographers and ask yourself if any stand out, what makes them stand out and how are you different?
Having your own style will not only make you stand out from the rest, it will also make for a nice consistent portfolio and will help you in branding yourself. You don’t want to try and spread yourself too thinly just to accommodate the market trends. We all want to be the Jack-of-all-trades, but once you can focus on what your work is about and what it has to offer you’ll then be able to communicate that more clearly and effectively.
It’s important to think about your ideal client as well and how your work will appeal to them. If you’re meeting with a client who is having a country wedding, try to show them more work you’ve done that’s similar and not the ones you shot in the middle of the mountains during winter. Sometimes it’s better to exclude even your best shots if it helps you look more specialized and your goal is to portray a message that is clear and uncomplicated. Understanding what impresses your client will help guide you when it comes to your most important marketing tool, your website.
In any business, big or small, marketing is key; and what better time to live than in the era where social media and the like can offer just that. We live in a world where technology is at its best, where you can communicate with anyone across the planet and sharing your thoughts and photos is easier than ever. Take advantage of our sharable community and use it to your advantage to communicate your brand and show how you stand out from the rest.